A promotion keyword is simply a word that associates with your promotion offer. For example, if you are giving a pizza discount and your keyword is PIZZA, a customer who texts “PIZZA” will receive your pizza promo.
Once customers receive your promo, they have the option of ordering your offered deal by text. As soon as they text back, our system either alerts you of their order or connects you directly with them on a phone call.
An advertisement is a text promotion that we send to users directly without them texting first. Think of it sort of as a mass SMS announcement. Because it gives users the most direct exposure to your business, it is one of the best ways to attract customers.